Graphisads Limited IPO - Complete Overview

Established in 1987, Graphisads Limited is a comprehensive marketing, advertising, and communications agency that offers complete solutions to a diverse range of clients. It caters to the advertising needs of government, private, and public sector entities through work orders.

Graphisads has garnered numerous accolades, including Best Media Agency of the Year in 2013 at the Dawn Indian Realty Awards, Excellence in Advertising for Print Advertising by the Delhi Advertising Club in 2018, Excellence in Advertising for Services and Tourism by the Delhi Advertising Club in 2014 and 2018, and Excellence in Advertising for Outdoor Media by the Delhi Advertising Club.

Among the company's key clients are National Buildings Construction Corporation Ltd. (NBCC), Maulana Azad National Academy for Skills (MANAS), and Air India Limited.

What does the company do?

The company provides a sophisticated ecosystem and end-to-end ad-tech communication solutions platform for advertising media services. These services encompass brand strategy, communication strategy, creative services, media planning, media buying, and media release services. They cover various advertising modes, including newspapers, magazines, radio and television, events and exhibitions, digital media, brochure printing, and displays on outdoor hoardings, digital screens, and street furniture.

 

Graphisads Limited IPO Overview

Graphisads Limited IPO date is slated to be open for subscription from November 30, 2023, to December 5, 2023. This NSE SME IPO follows a Fixed Price Issue IPO.

The Graphisads Limited IPO price is fixed at Rs.111 per share. The upcoming NSE SME IPO will be listed on December 13, 2023.

The total issue size of this IPO amounts to Rs. 53.41 Cr CR. Within this total issue, 50% is issued to retail investors, and 50% is issued to other investors.

Graphisads Limited IPO timetable (Tentative)

 

Graphisads Limited IPO Details

 

Graphisads Limited IPO Lot Details

 

Graphisads Limited IPO Reservation

 

 

 

Company Financial

The company's financials for FY 23 reveal a positive trend with total assets reaching 11,626.82 lakhs, indicating a consistent growth trajectory. The net worth has increased to 4,492.76 lakhs, showcasing strong financial stability. However, the Profit After Tax (PAT) has seen a slight dip to 206.45 lakhs compared to the previous fiscal year.

(Amount in Lakhs)

 

REVENUE DISTRIBUTION GEOGRAPHICAL-WISE  

In terms of geographical revenue distribution, the company has witnessed a robust performance, especially in the North Zone, which has contributed significantly to the total revenue. The West Zone and East Zone have also shown positive growth, reflecting a well-balanced regional revenue stream.

  (Amount in Lakhs) 

 

REVENUE DISTRIBUTION ACTIVITY-WISE        

The revenue distribution by activity highlights a diversified portfolio, with Creative & Print Media and Outdoor activities being major contributors. Despite a minor decrease in Digital revenue, the overall distribution shows resilience and adaptability across different business sectors.

 ( Amount in Lakhs) 

REVENUE DISTRIBUTION SECTOR-WISE 

The sector-wise revenue distribution indicates a strategic balance, with contributions from Government, Private, and Public sector entities. The company's ability to cater to diverse sectors contributes to its overall revenue growth and stability.

( Amount in Lakhs) 

 

 

 

Revenue By operations

The detailed breakdown of revenue from operations emphasizes the company's core strengths, with a substantial contribution from Creative & Print Media, Outdoor, and Events. The revenue from operations has seen a notable increase, reaching 2,594.15 lakhs, underlining the company's effectiveness in executing various business activities.
                                                                             
 (Amount in lakhs)

 

The objective of the Issue

The company intends to use the net proceeds for the following objectives.

- Meeting Working Capital requirements

- Repayment of certain borrowings

- General Corporate Expenses

- Issue Expenses

 

Promoters and Management of Graphisads Limited IPO

1. Mr. Mukesh Kumar Gupta

2. Mr. Alok Mukesh Gupta

3. Mrs. Padma Mukesh

 

Graphisads Limited IPO Lead Managers

•  First Overseas Capital Limited

 

Peers of Graphisads Limited IPO

 

 

 

IPO's Valuations

To evaluate the IPO's valuation, we can utilize the information presented in the company's DRHP and RHP. Graphisads Limited's IPO is fixed at Rs. 111 per share, with an EPS of Rs. 4.13. Based on the issue price the company's P/E ratio is calculated at 26.88.

Dividend Policy

According to Net Avenue Technologies Limited's IPO, the company did not distribute dividends in the preceding fiscal years, and its capacity to declare dividends in the future hinges on its earnings and financial health.

 

IPO's Strengths

- Expertise of our Promoters and senior management team

- Fulfilling client expectations and fostering long-term relationships

- Media and promotional activities

- Recognition through various awards and accreditation

 

IPO's Weaknesses

- Unclear plan on how the IPO funds will be used.

- Absence of a clear growth strategy outlined in the IPO details.

- No data on total borrowings was given in the financial disclosure.

IPO GMP

The GMP for Net Avenue Technologies Limited's IPO has not started yet. We will keep you updated about every information here so check back for the latest GMP and more details later.

 

 

 

Conclusion:

The Graphisads Limited IPO presents a comprehensive overview of the company's history, financials, and plans. While strengths such as experienced leadership and client relationships are highlighted, potential weaknesses in financial transparency and strategic planning should be considered by prospective investors. Stay informed through reliable sources and market updates for the latest information on this IPO.