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Stanley Lifestyles IPO: Review, Valuation, Opening Date & GMP

  


Stanley Lifestyles Limited IPO: Complete Overview

Stanley Lifestyles is India's largest super-premium and luxury furniture brand, accounting for 5.61% of the market's revenue in Fiscal 2022. They are also one of the few home-grown super-premium and luxury consumer brands in India that operate on a large scale in both manufacturing and retail. They are also the fourth largest revenue participant in India's home furniture segment in Fiscal 2022.

Stanley Lifestyles Limited, founded in 2007, creates and manufactures super-premium, luxury, and ultra-luxury furniture that it sells under the trademark "Stanley". They have the distinction of being one of the first few Indian firms to enter the super-premium and luxury furniture segments, as well as one of the few Indian companies to be present across many price points, i.e., super-premium, luxury, and ultra-luxury segments, through their numerous brands.

The company's products can be categorized into the following categories:

Seating: This includes the design, production, and sale of seating equipment such as sofas, sofa beds, recliners, dining chairs, poufs, barstools, and cushions.

Cased Goods: Coffee tables, dining tables, end tables, and consoles are examples of cased items, which have a solid casing typically constructed of wood.

Kitchens and Cabinets: Come in a range of materials, finishes, and styles. Kitchens, wardrobes, laundry/utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables are among examples.

Mattresses and Bedding: This covers the design, manufacture, and selling of various bed frames, mattresses, pillows, and accessories.

Automotive and Other: This includes designing and manufacturing shoes that may be tailored to meet customer needs and are available in a variety of sizes, including half-size shoes. 

Dear readers today we are ready with IPO details of Stanley Lifestyles Limited IPO. Stanley Lifestyles Limitedics Limited, by December 31, 2023, the company had 778 employees.

The company is all set to offer its IPO on June 21, 2024, So whoever is interested, can take part in the upcoming Stanley Lifestyles Limited IPO.

Now we will discuss this IPO's offerings in detail below. 

 

 

Stanley Lifestyles Limited IPO Overview

Stanley Lifestyles Limited IPO is a Book Built Issue of 537.02 crores. The issue is a combination of a fresh issue of 0.54 crore shares valued at up to Rs.200 crore and an offer for sale of 0.91 crore shares valued at up to Rs.337.02 crore. The IPO will be available to investors on June 21, 2024, and will conclude on June 25, 2024. Stanley Lifestyles Limited's IPO will be listed on the NSE and BSE, with a tentative listing date of Friday, June 28, 2024. Each share is priced between Rs. 351 and Rs. 369.

 

Company Financial

This is a synopsis of Stanley Lifestyles Limited IPO's financial data for the financial year that concluded on 31 March 2023.

  • Stanley Lifestyles Limitedics Limited's revenue or turnover is Rs.100 crore - 500 crore.

  • The net worth of the company has declined by -3.93%.

  • The company's EBITDA has fallen by -26.85%.

  • The total assets of the company have declined by -5.89%.

  • The company's liabilities have dropped by -16.59%.

 

(Amount in Crore)

Period

31 Dec 2023

31 Mar 2023

31 Mar 2022

Total Assets 

581.54

458.19

422.15

Total Revenue

322.29

425.62

297.76

PAT

18.70

34.98

23.22

Net worth

237.21

216.50

199.76

Reserve & Surplus 

225.83

207.88

191.31

Total Borrowings

30.90

9.37

6.09

 

 

Revenue Bifurcation

Below are the facts presented in different activities of the company. Let’s have a view on it for a better understanding of the company’s performance.

Cash Flow from Operating Activities:

Net cash flow from operating activities increased to 679.71 million in March 2023, from 285.23 million in March 2022.

Cash Flow from Investing Activities:

Net cash involved in investing activities increased to 273.90 million in March 2023, from 116.21 million in March 2022.

Cash Flow from Financing Activities:

Net cash flow involved in financing activities increased to 411.70 million in March 2023, from 187.66 million in March 2022.

 

The Objective of the Issue

The company desires to use the Net Proceeds from the Issue to fulfill:

  • Expenditure for opening new stores with the formats of "Stanley Level Next," "Stanley Boutique," and "Sofas & More by Stanley" ("New Stores")

  • Expenditures include opening anchor stores ("Anchor Stores")

  • Renovation of existing stores under "Stanley Level Next," "Stanley Boutique," and "Sofas & More by Stanley" ("Existing Stores").

  • Purchasing new machinery and equipment for the company and Material Subsidiary, SOSL

  • General corporate purposes.

 

 

Evaluation

The IPO issue price is Rs.351 to Rs.369 for each share.

Evaluation of P/E Ratio

The P/E Ratio of Stanley Lifestyles Limited IPO is not available.

Comparative Analysis with Listed Peers

The average P/E Ratio of the industry is not available.

 

IPO's Strengths

  • Largest and fastest-growing brand in the luxury/super-premium furniture segment.

  • Comprehensive home solutions provider with offerings across categories and price points.

  • Pan-India presence with strategically located stores.

  • Focus on design-led product innovation.

  • Vertically integrated manufacturer with skilled craftsmanship capabilities.

  • Efficient business model with a track record of delivering financial growth.

  • Promoter-led company with experienced professionals.

 

IPO’s Weaknesses 

  • The company relies heavily on the sale of sofas and recliners. Variations in demand and consumer choice for its sofa and recliner goods may harm the business, operations, and financial situation.

  • Failure to effectively market or develop the "Stanley" brand could have a significant negative impact on its business performance and brand reputation.

  • Any lack of the necessary permissions, licenses, or permits applicable to its business activity may have a detrimental impact on the business, financial situation, and results of operations.

  • The company derives a significant amount of its sales from its stores located in southern regions of India, and any bad events affecting its operations in these regions could harm its revenue and operating results.

 

IPO GMP Today

The Latest GMP of Stanley Lifestyles Limited IPO is Rs.163.

 

Stanley Lifestyles Limited IPO timetable (Tentative)

Stanley Lifestyles Limited IPO is scheduled from June 21 to June 25, 2024, with allotment on June 26, refund initiation on June 27, and listing on June 28, 2024.

Events 

Date

IPO Opening Date

June 21, 2024

IPO Closing Date

June 25, 2024

IPO Allotment Date 

June 26, 2024

Refund Initiation 

June 27, 2024

IPO Listing Date

June 28, 2024

 

Stanley Lifestyles Limited IPO Details 

Stanley Lifestyles Limited IPO with a face value of Rs.2 per share is set to start on June 21 and close on 25 June and will offer a fresh issue size of 5,420,054 shares (aggregating up to Rs.200.00 Cr) and the offer for share is 9,133,454 shares (aggregating up to Rs.337.02 Cr).

IPO Opening & Closing Date 

June 21, 2024 to June 25, 2024

Face Value 

Rs.2 per share

Issue Price

Rs.351 to Rs.369

Lot Size

40 Shares

Price of 1 lot

Rs. 14760

Issue Size

14,553,508 shares (aggregating up to Rs.537.02 Cr)

Offer for sale 

9,133,454 shares (aggregating up to Rs.337.02 Cr)

Fresh Issue 

5,420,054 shares (aggregating up to Rs.200.00 Cr)

Listing at

NSE, BSE

Issue Type 

Book Built Issue IPO

Registrar 

Kfin Technologies Limited

 

 

Stanley Lifestyles Limited IPO Lot Details 

Stanley Lifestyles Limited IPO allows retail investors to invest in a minimum and maximum of 1 lot (40 shares) at Rs.14760 and 13 lot (520 shares) at Rs.191880 while for S-HNI investors, the minimum lot is 14 (560 shares) at Rs.206640.

Minimum Lot Investment (Retail) 

1 lot

Maximum Lot Investment (Retail) 

13 lot

S-HNI (Min)

14 lot

S-HNI (Max)

67 lot

B-HNI (Min)

68 lot

 

Stanley Lifestyles Limited IPO Reservation

QIB share Portion

50%

Retail Investors’ Share Portion

35%

NII (HNI) shares offered

15%

 

Promoters and Management of Stanley Lifestyles Limited IPO

  • Sunil Suresh

  • Shubha Sunil

 

Stanley Lifestyles Limited IPO Lead Managers

  • Axis Capital Limited

  • ICICI Securities Limited

  • Jm Financial Limited

  • SBI Capital Markets Limited

 

 

Dividend Policy

The company has paid an interim Dividend of Rs.18.99 per equity Share for the Financial Year ended on 31 March 2023.

 

Conclusion

Hope the information presented in this blog will help you in letting you know about the company’s financial performance. If you’re looking to invest in its coming IPO, do an extensive study on the firm, its finances, commercial prospects, and industry trends before investing in its IPO. 

We believe this blog would be very beneficial to you if you are considering investing in this upcoming IPO since this blog would provide you with accurate information about the company's, insights, financials, and past performance. If the information and figures presented in this blog match your interest, you might be interested in joining and earning the benefits for the market.

However, before making any choices in this regard, we advise our potential readers to get in touch with a financial advisor.

For all such latest information on upcoming IPOs, keep visiting our website.

 

 

Finowings IPO Analysis

Hope you enjoyed the Finowings IPO Analysis. We tried our best to give every required detail about the company that you should know before applying to the IPO. 

You must consult your financial advisor before making any financial decisions. 

To Apply for the IPO, Click Here.

To Read the Prospectus of the Company Click Here to Download the DRHP.

 

Disclaimer: This IPO analysis is only for informational purposes and should not be considered as investment advice. Always do your research and consult with a financial advisor.

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Frequently Asked Questions

+

The IPO is set to open its subscription on June 21, 2024.

+

The issue price of the IPO is Rs.351 to Rs.369 for each share.

+

The total issue size of the IPO is up to Rs.537.02 crore

 

+

The IPO closing date is June 25, 2024.

+

The company desires to use the Net Proceeds from the Issue to fulfill Expenditures for opening new stores under the formats of "Stanley Level Next", "Stanley Boutique", and "Sofas & More by Stanley" ("New Stores"), Expenditures include opening anchor stores ("Anchor Stores"), renovating existing stores under "Stanley Level Next," "Stanley Boutique," and "Sofas & More by Stanley" ("Existing Stores"), and buying fresh machinery and supplies for the company and Material Subsidiary, SOSL, and General corporate purposes.



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