Zomato or Swiggy which is Better | Comparing Food Delivery App

Zomato or Swiggy which is better?

Zomato or Swiggy which is better? is like asking Earth or Venus which one is big. While both planets are nearly equal in size. Zomato and Swiggy both are India's leading online food delivery giants and among the top food delivery companies in India which have captured the whole Indian market in their niche.

Many food lovers who order food online search for swiggy or zomato which is better but in narrower aspects, it's hard to judge if swiggy is better or zomato. We will cover the history, performance, services, revenue, etc. of both companies first then try to conclude who wins the crown. 

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Indian Food Delivery Market 

Indian food delivery market is sized at 43.78 Bn US$ in 2024 and is projected to reach 91.88 Bn US$ by 2029 growing at a CAGR of 18%.

 

Zomato vs Swiggy Comparison:

In this section, we are comparing food delivery apps in India.

Out of all the names in the Indian food delivery industry, there are two that have gained enormous popularity- Zomato and Swiggy They have become a part of everyone’s life transforming how food experience is available to people within minutes. So in what ways are these two giants different? zomato financials? Swiggy vs zomato which is best? To clarify these issues, we will carry out a detailed comparative study.

Before that, it's now Zomato's rivalry Swiggy IPO time. Like Zomato, Swiggy is in the market to list. Read here Swiggy IPO. Now both online food delivery giants will be seen competing in the Bullish market as well.

1. Background And Growth

Zomato Background: Established in 2008 as a restaurant search platform. The company initiated a food delivery system in 2015. Its vision began with listing restaurant menus and reviews and has evolved into a one-stop solution for food delivery and takeout. It also penetrated many other countries and started Zomato Gold (currently Zomato Pro) to provide its members with amazing offers and deals. 

Swiggy Background: In 2014, another food tech company called Swiggy was introduced, and its market proposition was clear from the very first day i.e. food delivery. It was very well received in the Indian market by assuring the fastest of deliveries, developing and maintaining an extensive delivery network, and onboarding the maximum number of restaurants among its competitors. Gradually, the focus of Swiggy shifted towards other sectors such as grocery delivery with Swiggy Instamart and Swiggy Genie for deliveries outside of food. 

Though these companies have exhibited similar trajectories and are still very much active in the food tech sector, their contemporary operation has been influenced by their histories. 

 

 2. App & User Interface

Zomato App & User Interface: The interface offered by Swiggy competitor Zomato seems to be more inclined towards searching for restaurants and reading through reviews of such restaurants. It provides several filters that allow one to search for restaurants by cuisine, rating, deals, and user reviews among other things. There is also a promotional feature for the Zomato Pro members which highlights all discount offers that are available to them. The interface is visually appealing and incorporates personalized recommendations based on previous orders and preferences.

Swiggy App & User Interface: The Swiggy delivery app is simple and user-friendly. It is functional in getting food delivered within the shortest time possible, offering a smooth navigation process. Inactive with other services such as grocery or speedy item deliveries, Swiggy takes the proven lead in combining it all into one app while ensuring it does not appear messy.

Winner- People who want to explore new restaurants or look up a review can choose Zomato. For those looking for a simple experience, Swiggy comes out on top. 

3. Swiggy vs Zomato revenue

4. Delivery Speed

Delivery speed is an important factor behind the operation of these two platforms. Both have made serious investments in this area to shed light on their deliveries.

 
Zomato Delivery Speed: Zomato has plenty of restaurants combined into one; while nice, when it has partnered with so many restaurants, it too often leads to longer waiting times on feature-based, fine dining, and specialty cuisines. Zomato has also launched Zomato Instant, a 10-minute delivery initiative in selected areas, focusing on quick, curated meals.

Swiggy Delivery Speed: It has become a household name mainly because of fast deliveries, especially with its cloud kitchens and delivery-only brands, which help reduce cooking and cleaning time. The Swiggy Instamart is also known to deliver groceries in 10-30 minutes depending on the location.

Winner: Competitor of Zomato i.e. Swiggy proves better on this count with its near-constant speed, while Zomato is trying to catch up on that by introducing Zomato Instant.

5. Restaurant Partnerships

Zomato Partnerships: Having been launched originally as a restaurant discovery app, Zomato shares a larger sphere of consolidated restaurant partnerships with premium and dine-in restaurants. Alignment with the operations of restaurants gives a much deeper knowledge to be correlated with the reviews, menus, and operating hours available at Zomato. Besides, Zomato Pro offers members discounts and exclusive deals for dine-in or delivery orders.

Swiggy Partnerships: It has mostly cloud kitchens/dealership restaurants at a much higher rate concerning fast food or affordable meals. Its premium partners have been in a situation, more or less, where they have to choose only to partner with one of the two services so as not to confuse and compete against each other, creating a situation in which it favors one platform. While its tie-ups with high-end restaurants are rising, it has a strength in mid-range and QSR restaurants.

 

Winner: While Zomato has the edge in restaurant variety, Swiggy stands out for having a greater array of options at affordable prices.

6. Deals and Promotions

Both companies frequently offer discounts-often to attract first-time users or during festivals and holidays. 

Zomato Deals: The users of Zomato Pro enjoy special discounts at a few chosen restaurants. It normally partners with a credit card or bank for more offers. However, the discount frequency is lesser now than in its complete initial days. Apart there are various cash discounts applicable in the form of zomato offer codes and zomato promo codes. 

Swiggy Deals: Swiggy generally provides cashback and coupons straight through its app. It further teams up with digital wallets and banks to have other deals. On the other hand, Swiggy Super membership provides free delivery, extra offers, and others for frequent customers. Swiggy offer codes and Swiggy promo codes are also cash discount options. 

Winner: Swiggy has far more frequent and diverse deals hence a better choice for price-sensitive consumers. 

7. Delivery Charges and Membership

Zomato Delivery Charges: Delivery charges for Zomato depend on distance, time of day, and surge pricing. The Pro member will get some order-specific delivery charges at discounted rates. Free delivery is not guaranteed. 

Swiggy Delivery Charges: Swiggy's Super membership provides free deliveries based on the amount of specific orders, among other benefits like reduced surge pricing and other deals. 

Winner: Swiggy due to its Super membership makes all the trips relatively cheaper for regular users. 

8. Customer Care

Both companies have been putting great customer care systems in place. 

Zomato Customer Care: The customer care of Zomato, though prompt with its in-app chat, the refund policy is sometimes slower compared to Swiggy's. The company is doing better, although some users complain about delays in resolving more complex issues. 

Swiggy Customer Care: Swiggy is much faster and more prompt in refund requests as well as resolution. Their live chats and social media support are mostly responsive as well. 

Winner: Swiggy 

9. Delivery Partner Experience  

It's no secret that the treatment of delivery partners has always been an issue for both companies, and discussions still hold out for wages, fair work conditions, and safety. 

Zomato Delivery Partner: Zomato has implemented many projects they have conducted to improve the situation for delivery partners like insurance, safety gear, and rewards during peak times. In some cases, however, delivery staff reported irregular earnings when the delivery was not at peak at certain times. 

Swiggy Delivery Partner: Swiggy has been investing in bettering its relationship with delivery partners by providing flexible working hours to them, competitive pay during surge times, and comprehensive insurance policies. They also have rewards and recognition programs to keep the morale high among the partners. 

Winner: Swiggy generally is rated to have a better reputation among the delivery partners for relatively fairer working conditions and pay.

10. Opportunities and Challenges: 

Challenges faced by Zomato: Include fierce competition, shifting regulations, and worries about profitability.

Challenges faced by Swiggy: High operating expenses, market saturation in large cities, and legal concerns. 

Zomato vs Swiggy Segment Revenue 

 

Did you know?

Zomato and Swiggy both Indian companies together packed the bag of a foreign company Uber Eats and are ruling the Indian food delivery market. 

Why Uber Eats failed in India? 

• High competition from Zomato and Swiggy.

• Could not manage high operational costs.

• Pressure from investors.

• Uber was unable to understand the local market.

Swiggy vs Zomato Market Share 

Swiggy market share is 43% whereas Zomato market share is 55.7%.

Zomato Meme Marketing

 Last year in January 2023 Zomato and Blinkit took the internet by storm when they had wordplay on billboard. The famous ‘doodh-kheer meme’ which is often searched as a ‘zomato billboard meme’ during the ‘Zomato Blinkit merger’ captured the eye of netizens when one meme went viral just in two days.

 

Zomato vs swiggy price 

Swiggy vs zomato which is cheaper? This section can answer this query. Zomato’s platform fee is Rs.5 for each order in some cities like Delhi while Swiggy’s platform fee is a bit cheaper hence Swiggy is pocket-friendly in many cases. Although the market share of the latter is higher than Swiggy, yet Swiggy is successful in maintaining cost-effective food delivery to its customers.

Swiggy's next plan? 

More or less these two competitors are very close in their operations, nature of work, business model, etc. yet Swiggy is unlisted and Zomato is a listed company. Here Swiggy lacked behind Zomato. But the big news is that following the footsteps of each other in the competition now Swiggy is set to launch its IPO and get listed. SEBI has approved its DRHP to sell its Shares to the common public. Swiggy IPO is expected to hit the market in October 2024. Swiggy IPO valuation will be available soon once Swiggy IPO is live for public. 

Conclusion: Swiggy or Zomato which is better?

Zomato Benefits: This is ideal for users who are interested in trying out new restaurants, detailed reviews, and gourmand dining. This could be ideal for users who are interested in a variety of cuisines and are looking for exclusive offers offered by memberships such as Zomato Pro. 

Swiggy Benefits: It is ideal for users who require speed, consistency, and value-for-money meals every day. With the variety offered through multiple cloud kitchens under Swiggy, quick deliveries, and customer support, it's a very ideal choice for daily users. 

Ultimately, Zomato and Swiggy differ in their strength in different aspects; the former is preferred if one wants quick, affordable deliveries; the latter, more restaurant options and exclusive dining deals. Ultimately, most users in India end up using both depending on the context, making the most of each app's benefits.